The most read posts in 2015 in Living Marketing!

bandera-es You can also read this post in Spanish / También puedes leer este post en español bandera-es

As we said in the previous post, 2015 has been such an amazing year. With many changes that have created a progress we can see reflected in the most important part of living marketing: their readers.

Thanks all of you we have created the top 5 of the 2015: the most read post that has had the most impact during the year!

1. “Enamorando al consumidor”: the successful event of Marketing Directo.

Marketing is passion, and this post is a proof of it. An event created by Marketing Directo  that reflects emotional marketing has been the king of this 2015. Without any doubt, a key factor to generating valuable content, connect with the brand and make the consumer fall in love with the brand.


2. Thinking outside the box

Lateral marketing or creative thinking continues nowadays as one of the best creative mindset. Moreover, as we know, marketing includes creativity and innovation, two factors to keep in mind if we want to surprise and differentiate.

Despite many marketers have been a little tired of this terminology, they can not deny that at the end of the day, marketing is still a matter of attitude.


3. How to use twitter to succeed on social media 

There is another thing I really like about having a blog: the collaborations.

During 2015 I had the pleasure of meeting such an amazing people as Keith Keller, also internationally known as “The Global Twitter Marketing Specialist”. His website lists great articles and podcasts available to learn, enjoy and discover marketing strategies, advices, and tips to succeed using social media.


4. Pop-up stores revolution!

Although this post was written in 2014, it has been one of the most widely read during the 2015. A fact that reflects pop-up stores continue being a revolution as a marketing strategy.



5. Sensorial Marketing 

Another jewel from the past that seems to have been rising in the ranking of the most read articles of this year.

As we know, there is nothing more unconscious than our senses role in making decisions. Certainly a strategy that has not only gained positions on sensorial marketing, but also in all aspects of marketing terms: flagship stores, marketing actions, promotions and much more.



Finally, thanks to all of you for continue being there reading, sharing and living marketing! 🙂


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