Jägermeister enlivens tattoos through an animation film

 You can also read this post in Spanish / También puedes leer este post en español    I’m sure thethe majority have already seen the animation film produced by Jägermeister. However, I couldn’t pass up the opportunity to comment on such a feat. I mean, what has been done by Jägermeister is worthy of comment. Much further…

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The world’s largest sport is in Decathlon!

 You can also read this post in Spanish / También puedes leer este post en español    I love marketing. That is not something new. However, if there is something I like even more is when companies make use of it and reflect through its actions, strategies and brand positioning that passion that has led…

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Rihanna as brand ambassador and image of Puma’s new ad campaign

 You can also read this post in Spanish / También puedes leer este post en español    We have already spoken of the engagement that many brands are carrying out to connect more with their audience, specially sport brands. However, today we are not going to talk about #BetterforIt from Nike or #IWill from Under Armour; Today we…

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The three weapons of advertising: love, humor and surrealism

 You can also read this post in Spanish / También puedes leer este post en español    How often we’ve tried to tell wathever and we’ve obtained as a reply something like “Are they paying you to promote them?. Nobody pays me, neither it is an advertising message. However, It is true that today I come…

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Jessie J, rather than as advertising strategy, as a brand ambassador.

 You can also read this post in Spanish / También puedes leer este post en español      It could be because this strategy is a classic in advertising that provides more notoriety and results. However, the truth is that include celebrities in advertising could be everything but a surprise. In fact, it has been confirmed by several studes…

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From “Just do it” to “Better for it”

 You can also read this post in Spanish / También puedes leer este post en español    Better for It is the latest motivational campaign that Nike has launched to motivate women to be more active regardless of their athletic goals or levels of experience. Made by Wieden + Kennedy, the ad commercial captures the inner dialogue…

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