Coca-Cola presents its new global positioning campaign with “Taste the feeling”

 You can also read this post in Spanish / También puedes leer este post en español   We all know that Coca-Cola likes to launch campaigns in the big way. In 2015 we commented the new campaign launched by Coca-Cola in Spain to reinforce the brand image under a common strategy.  However, this time we are talking…

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ESPRIT celebrates the perfect you in its new campaign.

 You can also read this post in Spanish / También puedes leer este post en español    What is perfect? Definitely is a great question that this brand launches to everybody in its new campaign. Esprit Holding Limited, also known as ESPRIT is a manufacturing company of clothing, footwear, accessories, jewelry and household items. This Fall/Winter 2015 communication…

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Rihanna as brand ambassador and image of Puma’s new ad campaign

 You can also read this post in Spanish / También puedes leer este post en español    We have already spoken of the engagement that many brands are carrying out to connect more with their audience, specially sport brands. However, today we are not going to talk about #BetterforIt from Nike or #IWill from Under Armour; Today we…

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Listerine’s campaign helps blind people to feel the power of smiles.

 You can also read this post in Spanish / También puedes leer este post en español      Listerine, one of the world’s best-selling consumer healthcare brands, has developed a smartphone app that helps blind people to “feel” when people are smiling. This campaign is much more than the emotive short film that has been recorded or…

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Desperados generation, the generation that makes the rules

 You can also read this post in Spanish / También puedes leer este post en español    Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…

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Coca-Cola remaind us that Happiness is always the answer with ‘Ella’

 You can also read this post in Spanish / También puedes leer este post en español    “Llega Ella” (‘She comes’) is the claim of the new marketing strategy that Coca-Cola Iberian is launched in Spain in the last days. This new strategy is due to the change that the brand has made in its…

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From “Just do it” to “Better for it”

 You can also read this post in Spanish / También puedes leer este post en español    Better for It is the latest motivational campaign that Nike has launched to motivate women to be more active regardless of their athletic goals or levels of experience. Made by Wieden + Kennedy, the ad commercial captures the inner dialogue…

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