Jägermeister enlivens tattoos through an animation film

 You can also read this post in Spanish / También puedes leer este post en español    I’m sure thethe majority have already seen the animation film produced by Jägermeister. However, I couldn’t pass up the opportunity to comment on such a feat. I mean, what has been done by Jägermeister is worthy of comment. Much further…

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B the travel brand adds to the entertainment retail with the opening of its new flagship store in Madrid

 You can also read this post in Spanish / También puedes leer este post en español    The constant creation of experiences for the consumer is changing the way brands interact with them. However, rather than actions related to marketing strategies, we talk about a new concept that has come to stay. In fact, this is…

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“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

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Listerine’s campaign helps blind people to feel the power of smiles.

 You can also read this post in Spanish / También puedes leer este post en español      Listerine, one of the world’s best-selling consumer healthcare brands, has developed a smartphone app that helps blind people to “feel” when people are smiling. This campaign is much more than the emotive short film that has been recorded or…

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Desperados generation, the generation that makes the rules

 You can also read this post in Spanish / También puedes leer este post en español    Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…

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Coca-Cola remaind us that Happiness is always the answer with ‘Ella’

 You can also read this post in Spanish / También puedes leer este post en español    “Llega Ella” (‘She comes’) is the claim of the new marketing strategy that Coca-Cola Iberian is launched in Spain in the last days. This new strategy is due to the change that the brand has made in its…

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From “Just do it” to “Better for it”

 You can also read this post in Spanish / También puedes leer este post en español    Better for It is the latest motivational campaign that Nike has launched to motivate women to be more active regardless of their athletic goals or levels of experience. Made by Wieden + Kennedy, the ad commercial captures the inner dialogue…

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The new brand image’s Coca-Cola: Its new –red- design.

 You can also read this post in Spanish / También puedes leer este post en español  “Doesn’t matter which one  you chose, Coca-Cola there is only one” The presentation of the new design of Coca-Cola is giving much to talk about, and it’s no wonder. This time the corporate strategy Coca-Cola Spain will be implemented…

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