Christmas promotions are as nougat, they cannot be missing at all!

 You can also read this post in Spanish / También puedes leer este post en español    Being at the right time to reach out to the appropriate target audience, and do it at the right way can seem more difficult than it is. In marketing as in life are the small details those make the difference. Is when…

Read More

The dreams of Suchard, the dreams of all of us.

 You can also read this post in Spanish / También puedes leer este post en español  There is some years ago I have been saying that Marketing is matter of love. Sometimes it is easier than others, but undoubtedly at Christmas time, wrods are unnecessary. Are becoming more the numbner of brands that  are joined to…

Read More

ESPRIT celebrates the perfect you in its new campaign.

 You can also read this post in Spanish / También puedes leer este post en español    What is perfect? Definitely is a great question that this brand launches to everybody in its new campaign. Esprit Holding Limited, also known as ESPRIT is a manufacturing company of clothing, footwear, accessories, jewelry and household items. This Fall/Winter 2015 communication…

Read More

Rihanna as brand ambassador and image of Puma’s new ad campaign

 You can also read this post in Spanish / También puedes leer este post en español    We have already spoken of the engagement that many brands are carrying out to connect more with their audience, specially sport brands. However, today we are not going to talk about #BetterforIt from Nike or #IWill from Under Armour; Today we…

Read More

“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

Read More

Desperados generation, the generation that makes the rules

 You can also read this post in Spanish / También puedes leer este post en español    Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…

Read More

The three weapons of advertising: love, humor and surrealism

 You can also read this post in Spanish / También puedes leer este post en español    How often we’ve tried to tell wathever and we’ve obtained as a reply something like “Are they paying you to promote them?. Nobody pays me, neither it is an advertising message. However, It is true that today I come…

Read More

Jessie J, rather than as advertising strategy, as a brand ambassador.

 You can also read this post in Spanish / También puedes leer este post en español      It could be because this strategy is a classic in advertising that provides more notoriety and results. However, the truth is that include celebrities in advertising could be everything but a surprise. In fact, it has been confirmed by several studes…

Read More

Coca-Cola remaind us that Happiness is always the answer with ‘Ella’

 You can also read this post in Spanish / También puedes leer este post en español    “Llega Ella” (‘She comes’) is the claim of the new marketing strategy that Coca-Cola Iberian is launched in Spain in the last days. This new strategy is due to the change that the brand has made in its…

Read More