“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

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The book of Bob.

 You can also read this post in Spanish / También puedes leer este post en español    Do you know when you start a book and you don’t stop until you finish it? Something similar happened to me with The book of Bob. The book of Bob not only talks about how advertising has changed…

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They don’t care about brands, they care about the experience!

 You can also read this post in Spanish / También puedes leer este post en español  “The consumer will forget what you said and what you did, but never forget how you made them feel” Everybody knows this famous quote that serves marketers to introduce people into the topic I’m coming to explain below. For…

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Emotional marketing as an advertising weapon

 You can also read this post in Spanish / También puedes leer este post en español  Generally emotional and experiential Marketing get win the gold braid on as communication strategies nowadays. Whether for the value they bring or the hook they have, both are the highlights of new trends in communication. However, today I just come…

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The Flagship Store’s World: A whole experience for the consumer!

 You can also read this post in Spanish / También puedes leer este post en español    There is no need to travel to discuss the phenomenon of the Flagship Stores, however since I had the opportunity, I will tell you some interesting things about the concept and some of its best shops. Flagship Stores…

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