Jägermeister enlivens tattoos through an animation film

 You can also read this post in Spanish / También puedes leer este post en español    I’m sure thethe majority have already seen the animation film produced by Jägermeister. However, I couldn’t pass up the opportunity to comment on such a feat. I mean, what has been done by Jägermeister is worthy of comment. Much further…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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Brands have a new infallible weapon: Events!

 You can also read this post in Spanish / También puedes leer este post en español    Time ago I talk about the importance of entertainment for brands due to change that has occurred in the communication last century. As I told you in The book of Bob, entertainment is what catches the attention of customers…

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The creative and emotional messages that led BMW to success!

 You can also read this post in Spanish / También puedes leer este post en español    I’ve always been interested of that ads that hook you due its originality, attractive or emotional message. However, there has been also some ads that always caught my attention and today I come to talk about the brand…

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Marketing in action: Think big, think different!

 You can also read this post in Spanish / También puedes leer este post en español    The idea is clear and simple; to catch people attenton we must think different! We need to put creativity on our side, develop actions and campaigns that are conspicuous by their originality, innovation and attractive. Nowadays, there aren’t conventional media…

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Send the winter to drink Fanta!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we become more critical what all the things we see, hear and know. Well, if criticism is the point of the day, I have several issues on which talk about. As we´ve already talked on the…

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Street Marketing: When Marketing takes the street!

 You can also read this post in Spanish / También puedes leer este post en español    It is no surprise that the most attractive part of Marketing is the one that catches our attention, breaks the mold, and above all, is eye-catching. If there is anything that meets all these features, it is definitely:…

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