ESPRIT celebrates the perfect you in its new campaign.

 You can also read this post in Spanish / También puedes leer este post en español    What is perfect? Definitely is a great question that this brand launches to everybody in its new campaign. Esprit Holding Limited, also known as ESPRIT is a manufacturing company of clothing, footwear, accessories, jewelry and household items. This Fall/Winter 2015 communication…

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The world’s largest sport is in Decathlon!

 You can also read this post in Spanish / También puedes leer este post en español    I love marketing. That is not something new. However, if there is something I like even more is when companies make use of it and reflect through its actions, strategies and brand positioning that passion that has led…

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“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

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Listerine’s campaign helps blind people to feel the power of smiles.

 You can also read this post in Spanish / También puedes leer este post en español      Listerine, one of the world’s best-selling consumer healthcare brands, has developed a smartphone app that helps blind people to “feel” when people are smiling. This campaign is much more than the emotive short film that has been recorded or…

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Desperados generation, the generation that makes the rules

 You can also read this post in Spanish / También puedes leer este post en español    Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…

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The three weapons of advertising: love, humor and surrealism

 You can also read this post in Spanish / También puedes leer este post en español    How often we’ve tried to tell wathever and we’ve obtained as a reply something like “Are they paying you to promote them?. Nobody pays me, neither it is an advertising message. However, It is true that today I come…

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Sportainment as the redefinition of sports marketing.

 You can also read this post in Spanish / También puedes leer este post en español      Although its name reveals what it is about, Sportainment born from the fusion between sport and entertainment. In fact, it’s true that sport is a way to be entertainment, however, for many peole sport is much more than a hobby. If we…

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