We like challenges. And Reebok likes to challenge.

 You can also read this post in Spanish / También puedes leer este post en español    We already know that there is nothing like an experience to be remembered for life. And experiential marketing surprise us every day more with many marketing actions carried out by brands who bet on it as their main focus on…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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Colun Light presents the pop up store in which you pay with calories

 You can also read this post in Spanish / También puedes leer este post en español    When logic is sorely lacking and marketing works, it’s normal to find out such an amazing actions as those developed by guerrilla marketing. Strategies that not all brands dare to develop, strategies that consumers love, strategies that get results. As…

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How marketing actions can impact and ensure surprise? Nivea, Coca-Cola Zero and Volkswagen tell us!

 You can also read this post in Spanish / También puedes leer este post en español    As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…

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Desigual: Learning to understand brands as people rather than as products.

 You can also read this post in Spanish / También puedes leer este post en español    Marketing achieves results when it impacts. And this is something that Desigual knows quite well.  To get communication to work we need to cause visual impact. Either a greater or lesser extent, this is one of the greatest letters…

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Street Marketing: When Marketing takes the street!

 You can also read this post in Spanish / También puedes leer este post en español    It is no surprise that the most attractive part of Marketing is the one that catches our attention, breaks the mold, and above all, is eye-catching. If there is anything that meets all these features, it is definitely:…

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