Aroa Vargas' blog
You can also read this post in Spanish / También puedes leer este post en español We already know that there is nothing like an experience to be remembered for life. And experiential marketing surprise us every day more with many marketing actions carried out by brands who bet on it as their main focus on…
You can also read this post in Spanish / También puedes leer este post en español Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…
You can also read this post in Spanish / También puedes leer este post en español When logic is sorely lacking and marketing works, it’s normal to find out such an amazing actions as those developed by guerrilla marketing. Strategies that not all brands dare to develop, strategies that consumers love, strategies that get results. As…
You can also read this post in Spanish / También puedes leer este post en español Coca-Cola is a brand that I love due to its Marketing. And how it could be less, I also love to talk about all its marketing. For this reason, today I come to tell you how Coca-Cola still surprises…
You can also read this post in Spanish / También puedes leer este post en español As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…
You can also read this post in Spanish / También puedes leer este post en español Marketing achieves results when it impacts. And this is something that Desigual knows quite well. To get communication to work we need to cause visual impact. Either a greater or lesser extent, this is one of the greatest letters…
You can also read this post in Spanish / También puedes leer este post en español It is no surprise that the most attractive part of Marketing is the one that catches our attention, breaks the mold, and above all, is eye-catching. If there is anything that meets all these features, it is definitely:…