Jägermeister enlivens tattoos through an animation film

 You can also read this post in Spanish / También puedes leer este post en español    I’m sure thethe majority have already seen the animation film produced by Jägermeister. However, I couldn’t pass up the opportunity to comment on such a feat. I mean, what has been done by Jägermeister is worthy of comment. Much further…

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The world’s largest sport is in Decathlon!

 You can also read this post in Spanish / También puedes leer este post en español    I love marketing. That is not something new. However, if there is something I like even more is when companies make use of it and reflect through its actions, strategies and brand positioning that passion that has led…

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Brands bet on outdoor advertising again!

 You can also read this post in Spanish / También puedes leer este post en español    The unavoidable happened again. And as the majority of you could see, brands are betting on differentiation through the outdoor advertising. The new advertising panel of Carlsberg already has gone viral in social networks. And It is no…

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Coca-Cola inside and outside of the TV!

 You can also read this post in Spanish / También puedes leer este post en español    Frist of all, Happy 2015!! For marketers, advertising fans and marketing people in general, the last and the first advertisement of the year is nothing without any importance. Well, this 2014’s farewell was given by Coca-Cola in the channels of ‘La sexta’ and…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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Brands have a new infallible weapon: Events!

 You can also read this post in Spanish / También puedes leer este post en español    Time ago I talk about the importance of entertainment for brands due to change that has occurred in the communication last century. As I told you in The book of Bob, entertainment is what catches the attention of customers…

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The book of Bob.

 You can also read this post in Spanish / También puedes leer este post en español    Do you know when you start a book and you don’t stop until you finish it? Something similar happened to me with The book of Bob. The book of Bob not only talks about how advertising has changed…

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Beefeater London District: the first pop-up district of Spain

 You can also read this post in Spanish / También puedes leer este post en español    Beefeater, the gin brand most awarded in the world year after year, has been the first brand that has created the first district of containers in Spain. Yeah, Okay, It’s true we’ve all seen pop-up stores, but we have…

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Starts your day with a smile with the last campaign of McDonalds

 You can also read this post in Spanish / También puedes leer este post en español    The latest McDonalds campaign, that wakes up your smile, aims to promote the brand breakfasts in Spain. Innovation and creativity have not gone unnoticed. There is no better than a good breakfast to start the day! For this…

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