“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

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The three weapons of advertising: love, humor and surrealism

 You can also read this post in Spanish / También puedes leer este post en español    How often we’ve tried to tell wathever and we’ve obtained as a reply something like “Are they paying you to promote them?. Nobody pays me, neither it is an advertising message. However, It is true that today I come…

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Emotional marketing as an advertising weapon

 You can also read this post in Spanish / También puedes leer este post en español  Generally emotional and experiential Marketing get win the gold braid on as communication strategies nowadays. Whether for the value they bring or the hook they have, both are the highlights of new trends in communication. However, today I just come…

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The irrationality of consumers: their most honest and impulsive behaviour.

 You can also read this post in Spanish / También puedes leer este post en español    There is an aspect that I like to highlight when I´m talking about consumer behaviour: their irrationality.  It´s believed that human rationality is very present in all of us, but the truth is that what guides our life…

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