Christmas promotions are as nougat, they cannot be missing at all!

 You can also read this post in Spanish / También puedes leer este post en español    Being at the right time to reach out to the appropriate target audience, and do it at the right way can seem more difficult than it is. In marketing as in life are the small details those make the difference. Is when…

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“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

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Brands bet on outdoor advertising again!

 You can also read this post in Spanish / También puedes leer este post en español    The unavoidable happened again. And as the majority of you could see, brands are betting on differentiation through the outdoor advertising. The new advertising panel of Carlsberg already has gone viral in social networks. And It is no…

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Style, differentiation and specially, Retail Entertainment

 You can also read this post in Spanish / También puedes leer este post en español    In the Champs Élysées, in Paris, we can find one of the most important avenues of the city due to its commercial power.  For this reason I’m going to tell you the impact of buildings and shops caused…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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Brands have a new infallible weapon: Events!

 You can also read this post in Spanish / También puedes leer este post en español    Time ago I talk about the importance of entertainment for brands due to change that has occurred in the communication last century. As I told you in The book of Bob, entertainment is what catches the attention of customers…

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The book of Bob.

 You can also read this post in Spanish / También puedes leer este post en español    Do you know when you start a book and you don’t stop until you finish it? Something similar happened to me with The book of Bob. The book of Bob not only talks about how advertising has changed…

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Beefeater London District: the first pop-up district of Spain

 You can also read this post in Spanish / También puedes leer este post en español    Beefeater, the gin brand most awarded in the world year after year, has been the first brand that has created the first district of containers in Spain. Yeah, Okay, It’s true we’ve all seen pop-up stores, but we have…

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Starts your day with a smile with the last campaign of McDonalds

 You can also read this post in Spanish / También puedes leer este post en español    The latest McDonalds campaign, that wakes up your smile, aims to promote the brand breakfasts in Spain. Innovation and creativity have not gone unnoticed. There is no better than a good breakfast to start the day! For this…

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