Jägermeister enlivens tattoos through an animation film

 You can also read this post in Spanish / También puedes leer este post en español    I’m sure thethe majority have already seen the animation film produced by Jägermeister. However, I couldn’t pass up the opportunity to comment on such a feat. I mean, what has been done by Jägermeister is worthy of comment. Much further…

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Knows, understands and applies your Inbound Marketing strategy

 You can also read this post in Spanish / También puedes leer este post en español    Inbound Marketing, content marketing, online marketing, marketing 3.0.. Whether if you like it or not, there are many expressions in marketing that you should know However, due to the speed at marketing envolves us nowadays, new expressions are defining…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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The book of Bob.

 You can also read this post in Spanish / También puedes leer este post en español    Do you know when you start a book and you don’t stop until you finish it? Something similar happened to me with The book of Bob. The book of Bob not only talks about how advertising has changed…

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The Flagship Store’s World: A whole experience for the consumer!

 You can also read this post in Spanish / También puedes leer este post en español    There is no need to travel to discuss the phenomenon of the Flagship Stores, however since I had the opportunity, I will tell you some interesting things about the concept and some of its best shops. Flagship Stores…

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The reasons of Experiential Marketing

 You can also read this post in Spanish / También puedes leer este post en español    Marketing evolves every day more and more. Experiential Marketing, customer relationship marketing, emotional marketing, sensorial marketing or street marketing; the essence is located and focuses on a single premise: customers. They are the only ones that matter. Today, I…

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The irrationality of consumers: their most honest and impulsive behaviour.

 You can also read this post in Spanish / También puedes leer este post en español    There is an aspect that I like to highlight when I´m talking about consumer behaviour: their irrationality.  It´s believed that human rationality is very present in all of us, but the truth is that what guides our life…

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