“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

Read More

Sports sponsorship, a safe bet for brands.

 You can also read this post in Spanish / También puedes leer este post en español    On May 11st,  the Eleventh Edition of the Women’s Race was celebrated in Madrid. As the most important and popular athletic event popular in Europe, this race promote sport and healthy living in order to actively support the…

Read More

The reasons of Experiential Marketing

 You can also read this post in Spanish / También puedes leer este post en español    Marketing evolves every day more and more. Experiential Marketing, customer relationship marketing, emotional marketing, sensorial marketing or street marketing; the essence is located and focuses on a single premise: customers. They are the only ones that matter. Today, I…

Read More