The world’s largest sport is in Decathlon!

 You can also read this post in Spanish / También puedes leer este post en español    I love marketing. That is not something new. However, if there is something I like even more is when companies make use of it and reflect through its actions, strategies and brand positioning that passion that has led…

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Starts your day with a smile with the last campaign of McDonalds

 You can also read this post in Spanish / También puedes leer este post en español    The latest McDonalds campaign, that wakes up your smile, aims to promote the brand breakfasts in Spain. Innovation and creativity have not gone unnoticed. There is no better than a good breakfast to start the day! For this…

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Endesa One, far more than an interactive campaign!

 You can also read this post in Spanish / También puedes leer este post en español    This is not the first time we can talk how fun marketing can be. That´s why today I come to talk about the great effectiveness and profitability that can report to us so simple and complex “Finding the right…

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Marketing in action: Think big, think different!

 You can also read this post in Spanish / También puedes leer este post en español    The idea is clear and simple; to catch people attenton we must think different! We need to put creativity on our side, develop actions and campaigns that are conspicuous by their originality, innovation and attractive. Nowadays, there aren’t conventional media…

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Street Marketing: When Marketing takes the street!

 You can also read this post in Spanish / También puedes leer este post en español    It is no surprise that the most attractive part of Marketing is the one that catches our attention, breaks the mold, and above all, is eye-catching. If there is anything that meets all these features, it is definitely:…

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Lateral Marketing: Not everybody knows how to give a chance to the madness.

 You can also read this post in Spanish / También puedes leer este post en español  On the ocassion of the IV Meeting about Inovation in Marketing hold the days 11 and 12 of this week in Vicálvaro, Rey Juan Carlos University, I am going to speak about what I could say what I more…

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