How marketing actions can impact and ensure surprise? Nivea, Coca-Cola Zero and Volkswagen tell us!

 You can also read this post in Spanish / También puedes leer este post en español    As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…

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Desigual: Learning to understand brands as people rather than as products.

 You can also read this post in Spanish / También puedes leer este post en español    Marketing achieves results when it impacts. And this is something that Desigual knows quite well.  To get communication to work we need to cause visual impact. Either a greater or lesser extent, this is one of the greatest letters…

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Street Marketing: When Marketing takes the street!

 You can also read this post in Spanish / También puedes leer este post en español    It is no surprise that the most attractive part of Marketing is the one that catches our attention, breaks the mold, and above all, is eye-catching. If there is anything that meets all these features, it is definitely:…

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