Jägermeister enlivens tattoos through an animation film

 You can also read this post in Spanish / También puedes leer este post en español    I’m sure thethe majority have already seen the animation film produced by Jägermeister. However, I couldn’t pass up the opportunity to comment on such a feat. I mean, what has been done by Jägermeister is worthy of comment. Much further…

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B the travel brand adds to the entertainment retail with the opening of its new flagship store in Madrid

 You can also read this post in Spanish / También puedes leer este post en español    The constant creation of experiences for the consumer is changing the way brands interact with them. However, rather than actions related to marketing strategies, we talk about a new concept that has come to stay. In fact, this is…

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Rihanna as brand ambassador and image of Puma’s new ad campaign

 You can also read this post in Spanish / También puedes leer este post en español    We have already spoken of the engagement that many brands are carrying out to connect more with their audience, specially sport brands. However, today we are not going to talk about #BetterforIt from Nike or #IWill from Under Armour; Today we…

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“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

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The new brand image’s Coca-Cola: Its new –red- design.

 You can also read this post in Spanish / También puedes leer este post en español  “Doesn’t matter which one  you chose, Coca-Cola there is only one” The presentation of the new design of Coca-Cola is giving much to talk about, and it’s no wonder. This time the corporate strategy Coca-Cola Spain will be implemented…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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Desigual: Learning to understand brands as people rather than as products.

 You can also read this post in Spanish / También puedes leer este post en español    Marketing achieves results when it impacts. And this is something that Desigual knows quite well.  To get communication to work we need to cause visual impact. Either a greater or lesser extent, this is one of the greatest letters…

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The creative and emotional messages that led BMW to success!

 You can also read this post in Spanish / También puedes leer este post en español    I’ve always been interested of that ads that hook you due its originality, attractive or emotional message. However, there has been also some ads that always caught my attention and today I come to talk about the brand…

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