Advertising campaigns that should be made more often: “Because who is perfect?”

 You can also read this post in Spanish / También puedes leer este post en español  It’s interesting when a campaign gets to create a reaction in people. I mean, besides the main goal of the campaign, It’s nice when marketing helps to change the world. Obviously, we are talking about cultural and social reactions…

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They don’t care about brands, they care about the experience!

 You can also read this post in Spanish / También puedes leer este post en español  “The consumer will forget what you said and what you did, but never forget how you made them feel” Everybody knows this famous quote that serves marketers to introduce people into the topic I’m coming to explain below. For…

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Endesa One, far more than an interactive campaign!

 You can also read this post in Spanish / También puedes leer este post en español    This is not the first time we can talk how fun marketing can be. That´s why today I come to talk about the great effectiveness and profitability that can report to us so simple and complex “Finding the right…

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‘Pay with a Kiss’ and other incredible Marketing actions that make the difference

 You can also read this post in Spanish / También puedes leer este post en español  Kisses and smiles, It doesn’t mind if you get free coffee in return. Whether in Madrid or Australia, these two actions, like many others deserve to be told. Every day I’m discovering how many actions that are amazing, and it…

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How marketing actions can impact and ensure surprise? Nivea, Coca-Cola Zero and Volkswagen tell us!

 You can also read this post in Spanish / También puedes leer este post en español    As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…

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Street Marketing: When Marketing takes the street!

 You can also read this post in Spanish / También puedes leer este post en español    It is no surprise that the most attractive part of Marketing is the one that catches our attention, breaks the mold, and above all, is eye-catching. If there is anything that meets all these features, it is definitely:…

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