Coca-Cola presents its new global positioning campaign with “Taste the feeling”

 You can also read this post in Spanish / También puedes leer este post en español   We all know that Coca-Cola likes to launch campaigns in the big way. In 2015 we commented the new campaign launched by Coca-Cola in Spain to reinforce the brand image under a common strategy.  However, this time we are talking…

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Coca-Cola remaind us that Happiness is always the answer with ‘Ella’

 You can also read this post in Spanish / También puedes leer este post en español    “Llega Ella” (‘She comes’) is the claim of the new marketing strategy that Coca-Cola Iberian is launched in Spain in the last days. This new strategy is due to the change that the brand has made in its…

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The new brand image’s Coca-Cola: Its new –red- design.

 You can also read this post in Spanish / También puedes leer este post en español  “Doesn’t matter which one  you chose, Coca-Cola there is only one” The presentation of the new design of Coca-Cola is giving much to talk about, and it’s no wonder. This time the corporate strategy Coca-Cola Spain will be implemented…

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Coca-Cola inside and outside of the TV!

 You can also read this post in Spanish / También puedes leer este post en español    Frist of all, Happy 2015!! For marketers, advertising fans and marketing people in general, the last and the first advertisement of the year is nothing without any importance. Well, this 2014’s farewell was given by Coca-Cola in the channels of ‘La sexta’ and…

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The Flagship Store’s World: A whole experience for the consumer!

 You can also read this post in Spanish / También puedes leer este post en español    There is no need to travel to discuss the phenomenon of the Flagship Stores, however since I had the opportunity, I will tell you some interesting things about the concept and some of its best shops. Flagship Stores…

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Cheerful advertising

 You can also read this post in Spanish / También puedes leer este post en español    Wheter you are a person who loves or hates advertising, you must confess you have ever smiled with an advertising campaign, marketing action or just a commercial. Because of this I’m here today to talk about all that…

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How marketing actions can impact and ensure surprise? Nivea, Coca-Cola Zero and Volkswagen tell us!

 You can also read this post in Spanish / También puedes leer este post en español    As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…

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