The Flagship Store’s World: A whole experience for the consumer!

 You can also read this post in Spanish / También puedes leer este post en español    There is no need to travel to discuss the phenomenon of the Flagship Stores, however since I had the opportunity, I will tell you some interesting things about the concept and some of its best shops. Flagship Stores…

Read More

Desigual: Learning to understand brands as people rather than as products.

 You can also read this post in Spanish / También puedes leer este post en español    Marketing achieves results when it impacts. And this is something that Desigual knows quite well.  To get communication to work we need to cause visual impact. Either a greater or lesser extent, this is one of the greatest letters…

Read More