B the travel brand adds to the entertainment retail with the opening of its new flagship store in Madrid

 You can also read this post in Spanish / También puedes leer este post en español    The constant creation of experiences for the consumer is changing the way brands interact with them. However, rather than actions related to marketing strategies, we talk about a new concept that has come to stay. In fact, this is…

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We like challenges. And Reebok likes to challenge.

 You can also read this post in Spanish / También puedes leer este post en español    We already know that there is nothing like an experience to be remembered for life. And experiential marketing surprise us every day more with many marketing actions carried out by brands who bet on it as their main focus on…

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Sportainment as the redefinition of sports marketing.

 You can also read this post in Spanish / También puedes leer este post en español      Although its name reveals what it is about, Sportainment born from the fusion between sport and entertainment. In fact, it’s true that sport is a way to be entertainment, however, for many peole sport is much more than a hobby. If we…

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Style, differentiation and specially, Retail Entertainment

 You can also read this post in Spanish / También puedes leer este post en español    In the Champs Élysées, in Paris, we can find one of the most important avenues of the city due to its commercial power.  For this reason I’m going to tell you the impact of buildings and shops caused…

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Coca-Cola inside and outside of the TV!

 You can also read this post in Spanish / También puedes leer este post en español    Frist of all, Happy 2015!! For marketers, advertising fans and marketing people in general, the last and the first advertisement of the year is nothing without any importance. Well, this 2014’s farewell was given by Coca-Cola in the channels of ‘La sexta’ and…

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Vodafone Marketing invites you to travel to other worlds

 You can also read this post in Spanish / También puedes leer este post en español    Assuming how important is Marketing nowadays, such as a discipline, conept, tool, technique, process, or philosophy, marketing is certainly one of the most key and decisive in business today. Covering the product or service, distribution, price and communication Marketing…

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They don’t care about brands, they care about the experience!

 You can also read this post in Spanish / También puedes leer este post en español  “The consumer will forget what you said and what you did, but never forget how you made them feel” Everybody knows this famous quote that serves marketers to introduce people into the topic I’m coming to explain below. For…

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The Flagship Store’s World: A whole experience for the consumer!

 You can also read this post in Spanish / También puedes leer este post en español    There is no need to travel to discuss the phenomenon of the Flagship Stores, however since I had the opportunity, I will tell you some interesting things about the concept and some of its best shops. Flagship Stores…

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How marketing actions can impact and ensure surprise? Nivea, Coca-Cola Zero and Volkswagen tell us!

 You can also read this post in Spanish / También puedes leer este post en español    As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…

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