The world’s largest sport is in Decathlon!

 You can also read this post in Spanish / También puedes leer este post en español    I love marketing. That is not something new. However, if there is something I like even more is when companies make use of it and reflect through its actions, strategies and brand positioning that passion that has led…

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Brands bet on outdoor advertising again!

 You can also read this post in Spanish / También puedes leer este post en español    The unavoidable happened again. And as the majority of you could see, brands are betting on differentiation through the outdoor advertising. The new advertising panel of Carlsberg already has gone viral in social networks. And It is no…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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Brands have a new infallible weapon: Events!

 You can also read this post in Spanish / También puedes leer este post en español    Time ago I talk about the importance of entertainment for brands due to change that has occurred in the communication last century. As I told you in The book of Bob, entertainment is what catches the attention of customers…

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The Flagship Store’s World: A whole experience for the consumer!

 You can also read this post in Spanish / También puedes leer este post en español    There is no need to travel to discuss the phenomenon of the Flagship Stores, however since I had the opportunity, I will tell you some interesting things about the concept and some of its best shops. Flagship Stores…

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How marketing actions can impact and ensure surprise? Nivea, Coca-Cola Zero and Volkswagen tell us!

 You can also read this post in Spanish / También puedes leer este post en español    As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…

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