Ikea and its living billboard: A great innovation in outdoor advertising!

 You can also read this post in Spanish / También puedes leer este post en español  Advertising on TV is no longer surprising, at least it isn’t if we compare ATL and BTL advertising. Today I come to talk about the revolutionary billboard advertising of Ikea installed in Paris that has caught the eyes of…

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‘Pay with a Kiss’ and other incredible Marketing actions that make the difference

 You can also read this post in Spanish / También puedes leer este post en español  Kisses and smiles, It doesn’t mind if you get free coffee in return. Whether in Madrid or Australia, these two actions, like many others deserve to be told. Every day I’m discovering how many actions that are amazing, and it…

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How marketing actions can impact and ensure surprise? Nivea, Coca-Cola Zero and Volkswagen tell us!

 You can also read this post in Spanish / También puedes leer este post en español    As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…

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Desigual: Learning to understand brands as people rather than as products.

 You can also read this post in Spanish / También puedes leer este post en español    Marketing achieves results when it impacts. And this is something that Desigual knows quite well.  To get communication to work we need to cause visual impact. Either a greater or lesser extent, this is one of the greatest letters…

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Marketing in action: Think big, think different!

 You can also read this post in Spanish / También puedes leer este post en español    The idea is clear and simple; to catch people attenton we must think different! We need to put creativity on our side, develop actions and campaigns that are conspicuous by their originality, innovation and attractive. Nowadays, there aren’t conventional media…

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