Jägermeister enlivens tattoos through an animation film

 You can also read this post in Spanish / También puedes leer este post en español    I’m sure thethe majority have already seen the animation film produced by Jägermeister. However, I couldn’t pass up the opportunity to comment on such a feat. I mean, what has been done by Jägermeister is worthy of comment. Much further…

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Coca-Cola presents its new global positioning campaign with “Taste the feeling”

 You can also read this post in Spanish / También puedes leer este post en español   We all know that Coca-Cola likes to launch campaigns in the big way. In 2015 we commented the new campaign launched by Coca-Cola in Spain to reinforce the brand image under a common strategy.  However, this time we are talking…

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B the travel brand adds to the entertainment retail with the opening of its new flagship store in Madrid

 You can also read this post in Spanish / También puedes leer este post en español    The constant creation of experiences for the consumer is changing the way brands interact with them. However, rather than actions related to marketing strategies, we talk about a new concept that has come to stay. In fact, this is…

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ESPRIT celebrates the perfect you in its new campaign.

 You can also read this post in Spanish / También puedes leer este post en español    What is perfect? Definitely is a great question that this brand launches to everybody in its new campaign. Esprit Holding Limited, also known as ESPRIT is a manufacturing company of clothing, footwear, accessories, jewelry and household items. This Fall/Winter 2015 communication…

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Listerine’s campaign helps blind people to feel the power of smiles.

 You can also read this post in Spanish / También puedes leer este post en español      Listerine, one of the world’s best-selling consumer healthcare brands, has developed a smartphone app that helps blind people to “feel” when people are smiling. This campaign is much more than the emotive short film that has been recorded or…

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Inbound marketing Vs Outbound marketing

 You can also read this post in Spanish / También puedes leer este post en español    We’ve already talked about what is Inbound marketing as strategy. Seen the success it is having in the world nowadays, we’ll talk about what is, undoubtely, the strategy of the present and his beten opponent: outbound marketing. Inbound marketing…

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