Coca-Cola remaind us that Happiness is always the answer with ‘Ella’

 You can also read this post in Spanish / También puedes leer este post en español    “Llega Ella” (‘She comes’) is the claim of the new marketing strategy that Coca-Cola Iberian is launched in Spain in the last days. This new strategy is due to the change that the brand has made in its…

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It’s about you!

 You can also read this post in Spanish / También puedes leer este post en español    Last Monday was celebrated ‘It’s about you’, an inspirational event organized by The Event Makers and Online Marketing fabriek, in Montfoort, the Netherlands.  “Jij bent zelf verantwoordelijk voor je eigen succes”  “You are responsible for your own success” They wanted…

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Beefeater London District: the first pop-up district of Spain

 You can also read this post in Spanish / También puedes leer este post en español    Beefeater, the gin brand most awarded in the world year after year, has been the first brand that has created the first district of containers in Spain. Yeah, Okay, It’s true we’ve all seen pop-up stores, but we have…

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Living marketing turns 2!

 You can also read this post in Spanish / También puedes leer este post en español    We return for a second year to 10th of January, but this time in 2014, to pause along the way and see what has happened and changed in this two years! Because… Living Marketing turns 2! With the same…

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Marketing in action: Think big, think different!

 You can also read this post in Spanish / También puedes leer este post en español    The idea is clear and simple; to catch people attenton we must think different! We need to put creativity on our side, develop actions and campaigns that are conspicuous by their originality, innovation and attractive. Nowadays, there aren’t conventional media…

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