Jessie J, rather than as advertising strategy, as a brand ambassador.

 You can also read this post in Spanish / También puedes leer este post en español      It could be because this strategy is a classic in advertising that provides more notoriety and results. However, the truth is that include celebrities in advertising could be everything but a surprise. In fact, it has been confirmed by several studes…

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Brands bet on outdoor advertising again!

 You can also read this post in Spanish / También puedes leer este post en español    The unavoidable happened again. And as the majority of you could see, brands are betting on differentiation through the outdoor advertising. The new advertising panel of Carlsberg already has gone viral in social networks. And It is no…

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They don’t care about brands, they care about the experience!

 You can also read this post in Spanish / También puedes leer este post en español  “The consumer will forget what you said and what you did, but never forget how you made them feel” Everybody knows this famous quote that serves marketers to introduce people into the topic I’m coming to explain below. For…

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McDonald’s heeds Kotler: “If you want to sell, don’t be logical.”

 You can also read this post in Spanish / También puedes leer este post en español    I’ll begin talking about that moment when McDonalds decided to release for sale someoof its products for 1€ and everybody might think.. Does worth it selling an hamburger for 1€? Of course it does. McDonalds is not the only one…

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