Aroa Vargas' blog
You can also read this post in Spanish / También puedes leer este post en español It could be because this strategy is a classic in advertising that provides more notoriety and results. However, the truth is that include celebrities in advertising could be everything but a surprise. In fact, it has been confirmed by several studes…
You can also read this post in Spanish / También puedes leer este post en español The unavoidable happened again. And as the majority of you could see, brands are betting on differentiation through the outdoor advertising. The new advertising panel of Carlsberg already has gone viral in social networks. And It is no…
You can also read this post in Spanish / También puedes leer este post en español With Valentine’s Day just around the corner, brands become more affectionate than ever. And is that despite being one of the busiest shopping time of the year with the holidays , it is precisely at this time where…
You can also read this post in Spanish / También puedes leer este post en español If you have studied Marketing, you shall have it more than memorized, and if you don’t, I’m sure you have read or heard about how important it is to analyze the market and its trends. Marketing department is not…
You can also read this post in Spanish / También puedes leer este post en español “The consumer will forget what you said and what you did, but never forget how you made them feel” Everybody knows this famous quote that serves marketers to introduce people into the topic I’m coming to explain below. For…
You can also read this post in Spanish / También puedes leer este post en español There are many special days like father’s/Mother’s day, San Valentine’s day, or Christmas Day. Although marketing is present on them, the fact that those special days exists is not at all for economic reasons. Indeed, those days exists…
You can also read this post in Spanish / También puedes leer este post en español I’ll begin talking about that moment when McDonalds decided to release for sale someoof its products for 1€ and everybody might think.. Does worth it selling an hamburger for 1€? Of course it does. McDonalds is not the only one…