We like challenges. And Reebok likes to challenge.

 You can also read this post in Spanish / También puedes leer este post en español    We already know that there is nothing like an experience to be remembered for life. And experiential marketing surprise us every day more with many marketing actions carried out by brands who bet on it as their main focus on…

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Sportainment as the redefinition of sports marketing.

 You can also read this post in Spanish / También puedes leer este post en español      Although its name reveals what it is about, Sportainment born from the fusion between sport and entertainment. In fact, it’s true that sport is a way to be entertainment, however, for many peole sport is much more than a hobby. If we…

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