How marketing actions can impact and ensure surprise? Nivea, Coca-Cola Zero and Volkswagen tell us!

 You can also read this post in Spanish / También puedes leer este post en español    As consumers and users we are, we have a limit in terms of ability to surprise by the different marketing actions that brands develop. In order to go further, to break down barriers than usual, and getting not only…

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Lateral Marketing: Not everybody knows how to give a chance to the madness.

 You can also read this post in Spanish / También puedes leer este post en español  On the ocassion of the IV Meeting about Inovation in Marketing hold the days 11 and 12 of this week in Vicálvaro, Rey Juan Carlos University, I am going to speak about what I could say what I more…

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