I don’t know if you are the kind of person of those who stand watching something that catches your attention. It is said that curiosity killed the cat, well, I prefer to say curiosity is the engine that drives ideas.
In my case, curiosity has been the reason why I’m here today talking about a billboard from the subway of Madrid.
This billboard belongs to Sindelantal.com, an online site where order delivery.
As you can see, the billboard is an apology letter directed to Fairy, a concentrated hand washing produced by Procter & Gamble. Sindelantal.com is apologizing due to the decline that the company will have accordingly the increase of the delivery site. I mean, the more people who order food delivery, we’ll cook at home less. Furthermore, if we don’t cook, we don’t have to scrub and therefore, we don’t need to use Fairy.
The question is.. how the competence will react? What Fairy thinks about this?
For the moment there has been no response from them. However, and despite the SinDelantal.com advertising, Fairy will continue its work with the strongest possible terms.
If you are curious and want to know more about Sindelantal.com, y encourage you to visit its website where they offer us all their restaurants (In spain) and all their offers in the most attractive ways.
Like other communication campaigns, Sindelantal.com is trying to increase even more its growth strategy offering customers and home users the ease of ordering delivery.
Having a diverse range of restaurants throughout Spain, consumers will find all kind of restaurants and options to satisfy their hungry desires. Even for special delivery as celiacs or vegetarian, the site offfers you the best option to enjoy the pleasure of eating.
Finally, I attach you anohter of their billboard advertising. In this one they tell us the hard life of eating from the tupper every day. Without emotions. Without surprises. Are you willing to do it every day? They invite you to discover Sindelantal.com (of course) and enjoy the good food!