Why we are on social media? Why we create a blog or we check daily several social networking sites such as Twitter or Facebook? Regardless of your answer there is something in common in this online world: we are hooked.
This is not the first time we are talking about social media and the huge impact that this media has over the world. However, and in the same way that others new communication trends, once we are there, we want to succeed.
Whether you are the community manager of your own business or you have a website and you want to know how manage social media just to promote yourself, there are some advices you should consider. However if you are involved in areas like marketing, this is something you do daily and here you may find some related advices.
Here in Living Marketing we have talked already about some strategies to succeed in marketing or just to boost your creativity to create new content and the way to share it.
Today this post is about Keith Keller, known internationally as “The Global Twitter Marketing Specialist”. He has appeared on numerous radio shows, teleseminars, webinars & Google hangouts across the US & Canada, UK & Europe, as well as
Australasia. In addition, Keith offers “One On One” coaching about Twitter Marketing to clients around the world via SKYPE and now has an ever growing list of Social Media training products available.
GLOBAL SOCIAL MEDIA COACHING is an online resource designed to help you market yourself using Social Media.
His website lists great articles and podcasts available to learn, enjoy and discover marketing strategies, advices, and tips to succeed using social media. Especially Twitter.
In fact, some articles of Living Marketing’s Blog such as Inbound versus outbound marketing: Powerful reasons to start creating content or How do you stand out from the crowd? Thinking “Outside the box” about Marketing have been published in Keith Keller’s site.
The question now is, Why twitter? Why use twitter to success?
Because Twitter Is “The Information Network”.
- Twitter already has at least 6 “MAJOR” competitors (Facebook – Instagram – Pinterest – Google Plus – You Tube – LinkedIn)
- The “GLOBAL” Numbers (645 Million Accounts Worldwide)
- 270 Million “ACTIVE” Users Every Month
- Twitter Is Not Facebook (or any of the others either)
Essential getting started information that Keith recommends is:
- Be a resource not a salesperson. Twitter is about sharing information and
resources NOT selling ‘stuff’. This may sound “Counter Intuitive” but it is
the essence of Social Media marketing.
- Write a strong bio that will inspire potential clients and joint venture
partners to follow you.
- Add a photo. There is significant evidence to prove that people who do
this get more followers and retweets.
- Remember the 80/20 Rule – It’s not all about you. 4 out of 5 tweets
should be of value to your followers and not sales related.
Only 1 out of every 5 tweets should be a sales related message.
- SHARE – SHARE – SHARE (This is Twitter101). Share great articles and
interact with your followers…this is the essence of how Twitter works.
All right, this tips are awesome, but How do I get more followers?
“The best way to have friends is to be one”
Another article I especially recommend to all of you is How to become the Social Media Rockstar! Making The Commitment By Karen Repoli.
If you liked it and you want to discover more tips about this online marketing world, Keith is constantly creating new programs and publishing new articles of great interest. Here are just a few of his latest projects: Free eBook, Twitter 4 Performers – MP3 series and Crack The Twitter Code – One On One Coaching.