Aroa Vargas' blog
You can also read this post in Spanish / También puedes leer este post en español We all know that Coca-Cola likes to launch campaigns in the big way. In 2015 we commented the new campaign launched by Coca-Cola in Spain to reinforce the brand image under a common strategy. However, this time we are talking…
You can also read this post in Spanish / También puedes leer este post en español What is perfect? Definitely is a great question that this brand launches to everybody in its new campaign. Esprit Holding Limited, also known as ESPRIT is a manufacturing company of clothing, footwear, accessories, jewelry and household items. This Fall/Winter 2015 communication…
You can also read this post in Spanish / También puedes leer este post en español We have already spoken of the engagement that many brands are carrying out to connect more with their audience, specially sport brands. However, today we are not going to talk about #BetterforIt from Nike or #IWill from Under Armour; Today we…
You can also read this post in Spanish / También puedes leer este post en español We have always related the famous Barbie dolls with that model doll who has the perfect life and the perfect body that every girl has always wanted. However, the “model” and “superficial” Barbie we’ve known from its creation…
You can also read this post in Spanish / También puedes leer este post en español Listerine, one of the world’s best-selling consumer healthcare brands, has developed a smartphone app that helps blind people to “feel” when people are smiling. This campaign is much more than the emotive short film that has been recorded or…
You can also read this post in Spanish / También puedes leer este post en español Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…
You can also read this post in Spanish / También puedes leer este post en español Discover uknown campaigns on internet is one of the things I most like. Whether it is because the fitness world increasingly is hitting harder, because Youtube has decided to show me the commercial spot, or however due to…
You can also read this post in Spanish / También puedes leer este post en español “Llega Ella” (‘She comes’) is the claim of the new marketing strategy that Coca-Cola Iberian is launched in Spain in the last days. This new strategy is due to the change that the brand has made in its…
You can also read this post in Spanish / También puedes leer este post en español Better for It is the latest motivational campaign that Nike has launched to motivate women to be more active regardless of their athletic goals or levels of experience. Made by Wieden + Kennedy, the ad commercial captures the inner dialogue…
You can also read this post in Spanish / También puedes leer este post en español There are few manrketing blogs I like to read. Among the many reasons that I do it, inspiration and knowledge are the most important ones. It is for this reason that today I come to speak about the 3…