Aroa Vargas' blog
You can also read this post in Spanish / También puedes leer este post en español I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…
You can also read this post in Spanish / También puedes leer este post en español Do humans create technology or technology creates us? We live hooked on social networks and devices throught which we visit them daily. Everyday new devices and new updates are created; The dizzying speed that is reaching technology today is…
You can also read this post in Spanish / También puedes leer este post en español With Valentine’s Day just around the corner, brands become more affectionate than ever. And is that despite being one of the busiest shopping time of the year with the holidays , it is precisely at this time where…
You can also read this post in Spanish / También puedes leer este post en español I’ve always wanted to talk about child marketing and how brands focus their budget to marketing actions that are aimed to the kids in the house. Christmas is a normal date to watch a lot of toys commercial…
You can also read this post in Spanish / También puedes leer este post en español Do you know when you start a book and you don’t stop until you finish it? Something similar happened to me with The book of Bob. The book of Bob not only talks about how advertising has changed…
You can also read this post in Spanish / También puedes leer este post en español “The consumer will forget what you said and what you did, but never forget how you made them feel” Everybody knows this famous quote that serves marketers to introduce people into the topic I’m coming to explain below. For…
You can also read this post in Spanish / También puedes leer este post en español Generally emotional and experiential Marketing get win the gold braid on as communication strategies nowadays. Whether for the value they bring or the hook they have, both are the highlights of new trends in communication. However, today I just come…
You can also read this post in Spanish / También puedes leer este post en español There is no need to travel to discuss the phenomenon of the Flagship Stores, however since I had the opportunity, I will tell you some interesting things about the concept and some of its best shops. Flagship Stores…
You can also read this post in Spanish / También puedes leer este post en español Feelings are something that affect our thinking, and consequently our conduct and our decisions. Know to manage our emotions is a key factor in emotional intelligence. It is not the same that control them. It is not about…
You can also read this post in Spanish / También puedes leer este post en español This has always been one of the topics that I wanted to talk about here in the blog. The reason of it is clear: Emotional marketing is one of the most popular trends that brands use as advertising…