Aroa Vargas' blog
You can also read this post in Spanish / También puedes leer este post en español Already some weeks ago we can see how streets have been covered with lights, shops, facades and windows are being decorated to make us feel the characteristic and friendly atmosphere of Christmas. According to the seasonality in which we…
You can also read this post in Spanish / También puedes leer este post en español What is perfect? Definitely is a great question that this brand launches to everybody in its new campaign. Esprit Holding Limited, also known as ESPRIT is a manufacturing company of clothing, footwear, accessories, jewelry and household items. This Fall/Winter 2015 communication…
You can also read this post in Spanish / También puedes leer este post en español I love marketing. That is not something new. However, if there is something I like even more is when companies make use of it and reflect through its actions, strategies and brand positioning that passion that has led…
You can also read this post in Spanish / También puedes leer este post en español I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…
You can also read this post in Spanish / También puedes leer este post en español Listerine, one of the world’s best-selling consumer healthcare brands, has developed a smartphone app that helps blind people to “feel” when people are smiling. This campaign is much more than the emotive short film that has been recorded or…
You can also read this post in Spanish / También puedes leer este post en español The storytelling is the art of telling a story. The art of connecting with the audience and make them internalize, understand and feel identified with the story we’re telling. As a technique, strategy or tool of Inbound Marketing; storytelling is…
You can also read this post in Spanish / También puedes leer este post en español Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…
You can also read this post in Spanish / También puedes leer este post en español How often we’ve tried to tell wathever and we’ve obtained as a reply something like “Are they paying you to promote them?. Nobody pays me, neither it is an advertising message. However, It is true that today I come…
You can also read this post in Spanish / También puedes leer este post en español Although its name reveals what it is about, Sportainment born from the fusion between sport and entertainment. In fact, it’s true that sport is a way to be entertainment, however, for many peole sport is much more than a hobby. If we…
You can also read this post in Spanish / También puedes leer este post en español Discover uknown campaigns on internet is one of the things I most like. Whether it is because the fitness world increasingly is hitting harder, because Youtube has decided to show me the commercial spot, or however due to…