Aroa Vargas' blog
You can also read this post in Spanish / También puedes leer este post en español Being at the right time to reach out to the appropriate target audience, and do it at the right way can seem more difficult than it is. In marketing as in life are the small details those make the difference. Is when…
You can also read this post in Spanish / También puedes leer este post en español There is some years ago I have been saying that Marketing is matter of love. Sometimes it is easier than others, but undoubtedly at Christmas time, wrods are unnecessary. Are becoming more the numbner of brands that are joined to…
You can also read this post in Spanish / También puedes leer este post en español Listerine, one of the world’s best-selling consumer healthcare brands, has developed a smartphone app that helps blind people to “feel” when people are smiling. This campaign is much more than the emotive short film that has been recorded or…
You can also read this post in Spanish / También puedes leer este post en español We already know that there is nothing like an experience to be remembered for life. And experiential marketing surprise us every day more with many marketing actions carried out by brands who bet on it as their main focus on…
You can also read this post in Spanish / También puedes leer este post en español Better for It is the latest motivational campaign that Nike has launched to motivate women to be more active regardless of their athletic goals or levels of experience. Made by Wieden + Kennedy, the ad commercial captures the inner dialogue…
You can also read this post in Spanish / También puedes leer este post en español Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…
You can also read this post in Spanish / También puedes leer este post en español Assuming how important is Marketing nowadays, such as a discipline, conept, tool, technique, process, or philosophy, marketing is certainly one of the most key and decisive in business today. Covering the product or service, distribution, price and communication Marketing…
You can also read this post in Spanish / También puedes leer este post en español This is not the first time we can talk how fun marketing can be. That´s why today I come to talk about the great effectiveness and profitability that can report to us so simple and complex “Finding the right…
You can also read this post in Spanish / También puedes leer este post en español On the ocassion of the IV Meeting about Inovation in Marketing hold the days 11 and 12 of this week in Vicálvaro, Rey Juan Carlos University, I am going to speak about what I could say what I more…