The book of Bob.

 You can also read this post in Spanish / También puedes leer este post en español    Do you know when you start a book and you don’t stop until you finish it? Something similar happened to me with The book of Bob. The book of Bob not only talks about how advertising has changed…

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The irrationality of consumers: their most honest and impulsive behaviour.

 You can also read this post in Spanish / También puedes leer este post en español    There is an aspect that I like to highlight when I´m talking about consumer behaviour: their irrationality.  It´s believed that human rationality is very present in all of us, but the truth is that what guides our life…

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