Coca-Cola presents its new global positioning campaign with “Taste the feeling”

 You can also read this post in Spanish / También puedes leer este post en español   We all know that Coca-Cola likes to launch campaigns in the big way. In 2015 we commented the new campaign launched by Coca-Cola in Spain to reinforce the brand image under a common strategy.  However, this time we are talking…

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Desperados generation, the generation that makes the rules

 You can also read this post in Spanish / También puedes leer este post en español    Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…

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Brands bet on outdoor advertising again!

 You can also read this post in Spanish / También puedes leer este post en español    The unavoidable happened again. And as the majority of you could see, brands are betting on differentiation through the outdoor advertising. The new advertising panel of Carlsberg already has gone viral in social networks. And It is no…

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The new brand image’s Coca-Cola: Its new –red- design.

 You can also read this post in Spanish / También puedes leer este post en español  “Doesn’t matter which one  you chose, Coca-Cola there is only one” The presentation of the new design of Coca-Cola is giving much to talk about, and it’s no wonder. This time the corporate strategy Coca-Cola Spain will be implemented…

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The proud whopper: the hambuguer of Burger King for the gay pride!

 You can also read this post in Spanish / También puedes leer este post en español    Needless to say that Marketing is aware of society and the needs that this presents. Whether to develop its communication, strengthen its brand image or positioning, brands are also aware of those society needs. For this reason any holiday  or international event is…

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Sports sponsorship, a safe bet for brands.

 You can also read this post in Spanish / También puedes leer este post en español    On May 11st,  the Eleventh Edition of the Women’s Race was celebrated in Madrid. As the most important and popular athletic event popular in Europe, this race promote sport and healthy living in order to actively support the…

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The new CSR strategy of H&M arrives as a global initiative to collect clothes!

 You can also read this post in Spanish / También puedes leer este post en español    CSR is what is known as Corporate Social Responsibility. And I say know, because every day is higher the knowledge we have of the actions that are undertaken in order to contribute to the betterment of society. Actually, Social Marketing…

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