The dreams of Suchard, the dreams of all of us.

 You can also read this post in Spanish / También puedes leer este post en español  There is some years ago I have been saying that Marketing is matter of love. Sometimes it is easier than others, but undoubtedly at Christmas time, wrods are unnecessary. Are becoming more the numbner of brands that  are joined to…

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The world’s largest sport is in Decathlon!

 You can also read this post in Spanish / También puedes leer este post en español    I love marketing. That is not something new. However, if there is something I like even more is when companies make use of it and reflect through its actions, strategies and brand positioning that passion that has led…

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Rihanna as brand ambassador and image of Puma’s new ad campaign

 You can also read this post in Spanish / También puedes leer este post en español    We have already spoken of the engagement that many brands are carrying out to connect more with their audience, specially sport brands. However, today we are not going to talk about #BetterforIt from Nike or #IWill from Under Armour; Today we…

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Desperados generation, the generation that makes the rules

 You can also read this post in Spanish / También puedes leer este post en español    Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…

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The three weapons of advertising: love, humor and surrealism

 You can also read this post in Spanish / También puedes leer este post en español    How often we’ve tried to tell wathever and we’ve obtained as a reply something like “Are they paying you to promote them?. Nobody pays me, neither it is an advertising message. However, It is true that today I come…

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Jessie J, rather than as advertising strategy, as a brand ambassador.

 You can also read this post in Spanish / También puedes leer este post en español      It could be because this strategy is a classic in advertising that provides more notoriety and results. However, the truth is that include celebrities in advertising could be everything but a surprise. In fact, it has been confirmed by several studes…

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Coca-Cola remaind us that Happiness is always the answer with ‘Ella’

 You can also read this post in Spanish / También puedes leer este post en español    “Llega Ella” (‘She comes’) is the claim of the new marketing strategy that Coca-Cola Iberian is launched in Spain in the last days. This new strategy is due to the change that the brand has made in its…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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Vodafone Marketing invites you to travel to other worlds

 You can also read this post in Spanish / También puedes leer este post en español    Assuming how important is Marketing nowadays, such as a discipline, conept, tool, technique, process, or philosophy, marketing is certainly one of the most key and decisive in business today. Covering the product or service, distribution, price and communication Marketing…

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Beefeater London District: the first pop-up district of Spain

 You can also read this post in Spanish / También puedes leer este post en español    Beefeater, the gin brand most awarded in the world year after year, has been the first brand that has created the first district of containers in Spain. Yeah, Okay, It’s true we’ve all seen pop-up stores, but we have…

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