“Enamorando al consumidor”: the successful event of Marketing Directo.

 You can also read this post in Spanish / También puedes leer este post en español    I will continue saying, let alone writting, that marketing is passion. Passion to communicate, transmit, educate, retain and satisfy. If marketing is passion, emotional marketing gets to the surface all the senses. In fact, it is increasingly used as…

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The book of Bob.

 You can also read this post in Spanish / También puedes leer este post en español    Do you know when you start a book and you don’t stop until you finish it? Something similar happened to me with The book of Bob. The book of Bob not only talks about how advertising has changed…

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They don’t care about brands, they care about the experience!

 You can also read this post in Spanish / También puedes leer este post en español  “The consumer will forget what you said and what you did, but never forget how you made them feel” Everybody knows this famous quote that serves marketers to introduce people into the topic I’m coming to explain below. For…

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Emotional marketing as an advertising weapon

 You can also read this post in Spanish / También puedes leer este post en español  Generally emotional and experiential Marketing get win the gold braid on as communication strategies nowadays. Whether for the value they bring or the hook they have, both are the highlights of new trends in communication. However, today I just come…

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The reasons of Experiential Marketing

 You can also read this post in Spanish / También puedes leer este post en español    Marketing evolves every day more and more. Experiential Marketing, customer relationship marketing, emotional marketing, sensorial marketing or street marketing; the essence is located and focuses on a single premise: customers. They are the only ones that matter. Today, I…

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The irrationality of consumers: their most honest and impulsive behaviour.

 You can also read this post in Spanish / También puedes leer este post en español    There is an aspect that I like to highlight when I´m talking about consumer behaviour: their irrationality.  It´s believed that human rationality is very present in all of us, but the truth is that what guides our life…

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