Aroa Vargas' blog
You can also read this post in Spanish / También puedes leer este post en español The storytelling is the art of telling a story. The art of connecting with the audience and make them internalize, understand and feel identified with the story we’re telling. As a technique, strategy or tool of Inbound Marketing; storytelling is…
You can also read this post in Spanish / También puedes leer este post en español We’ve already talked about what is Inbound marketing as strategy. Seen the success it is having in the world nowadays, we’ll talk about what is, undoubtely, the strategy of the present and his beten opponent: outbound marketing. Inbound marketing…
You can also read this post in Spanish / También puedes leer este post en español Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…
You can also read this post in Spanish / También puedes leer este post en español Inbound Marketing, content marketing, online marketing, marketing 3.0.. Whether if you like it or not, there are many expressions in marketing that you should know However, due to the speed at marketing envolves us nowadays, new expressions are defining…