Sportainment as the redefinition of sports marketing.

 You can also read this post in Spanish / También puedes leer este post en español      Although its name reveals what it is about, Sportainment born from the fusion between sport and entertainment. In fact, it’s true that sport is a way to be entertainment, however, for many peole sport is much more than a hobby. If we…

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Brands bet on outdoor advertising again!

 You can also read this post in Spanish / También puedes leer este post en español    The unavoidable happened again. And as the majority of you could see, brands are betting on differentiation through the outdoor advertising. The new advertising panel of Carlsberg already has gone viral in social networks. And It is no…

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Originality, love and a lot of Marketing actions for Valentine’s Day!

 You can also read this post in Spanish / También puedes leer este post en español    A year more,February 14 is comming, special day as it is, has for years been a unique opportunity to be more than held by all, including companies and brands. Today and due to the boom being experienced by…

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Coca-Cola inside and outside of the TV!

 You can also read this post in Spanish / También puedes leer este post en español    Frist of all, Happy 2015!! For marketers, advertising fans and marketing people in general, the last and the first advertisement of the year is nothing without any importance. Well, this 2014’s farewell was given by Coca-Cola in the channels of ‘La sexta’ and…

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Pop-up stores revolution!

 You can also read this post in Spanish / También puedes leer este post en español    Every day we see more pop up spaces: on the terminal of an airport, in a hotel, on the beach… and even in markets, restaurants or museums! There is no location where these small spaces have no place…

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Brands have a new infallible weapon: Events!

 You can also read this post in Spanish / También puedes leer este post en español    Time ago I talk about the importance of entertainment for brands due to change that has occurred in the communication last century. As I told you in The book of Bob, entertainment is what catches the attention of customers…

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The book of Bob.

 You can also read this post in Spanish / También puedes leer este post en español    Do you know when you start a book and you don’t stop until you finish it? Something similar happened to me with The book of Bob. The book of Bob not only talks about how advertising has changed…

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Endesa One, far more than an interactive campaign!

 You can also read this post in Spanish / También puedes leer este post en español    This is not the first time we can talk how fun marketing can be. That´s why today I come to talk about the great effectiveness and profitability that can report to us so simple and complex “Finding the right…

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‘Pay with a Kiss’ and other incredible Marketing actions that make the difference

 You can also read this post in Spanish / También puedes leer este post en español  Kisses and smiles, It doesn’t mind if you get free coffee in return. Whether in Madrid or Australia, these two actions, like many others deserve to be told. Every day I’m discovering how many actions that are amazing, and it…

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