ESPRIT celebrates the perfect you in its new campaign.

 You can also read this post in Spanish / También puedes leer este post en español    What is perfect? Definitely is a great question that this brand launches to everybody in its new campaign. Esprit Holding Limited, also known as ESPRIT is a manufacturing company of clothing, footwear, accessories, jewelry and household items. This Fall/Winter 2015 communication…

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Rihanna as brand ambassador and image of Puma’s new ad campaign

 You can also read this post in Spanish / También puedes leer este post en español    We have already spoken of the engagement that many brands are carrying out to connect more with their audience, specially sport brands. However, today we are not going to talk about #BetterforIt from Nike or #IWill from Under Armour; Today we…

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Desperados generation, the generation that makes the rules

 You can also read this post in Spanish / También puedes leer este post en español    Desperados, the beer with tequila of Heineken presented in Spain its new campaign of WOTD (“Way of the Desperados”). The campaign that tributes the young generation of nowadays and gives voice to the generation they represent themselves. Created by the agency Tango, the brand…

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Brands bet on outdoor advertising again!

 You can also read this post in Spanish / También puedes leer este post en español    The unavoidable happened again. And as the majority of you could see, brands are betting on differentiation through the outdoor advertising. The new advertising panel of Carlsberg already has gone viral in social networks. And It is no…

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The proud whopper: the hambuguer of Burger King for the gay pride!

 You can also read this post in Spanish / También puedes leer este post en español    Needless to say that Marketing is aware of society and the needs that this presents. Whether to develop its communication, strengthen its brand image or positioning, brands are also aware of those society needs. For this reason any holiday  or international event is…

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Vodafone Marketing invites you to travel to other worlds

 You can also read this post in Spanish / También puedes leer este post en español    Assuming how important is Marketing nowadays, such as a discipline, conept, tool, technique, process, or philosophy, marketing is certainly one of the most key and decisive in business today. Covering the product or service, distribution, price and communication Marketing…

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Beefeater London District: the first pop-up district of Spain

 You can also read this post in Spanish / También puedes leer este post en español    Beefeater, the gin brand most awarded in the world year after year, has been the first brand that has created the first district of containers in Spain. Yeah, Okay, It’s true we’ve all seen pop-up stores, but we have…

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Sports sponsorship, a safe bet for brands.

 You can also read this post in Spanish / También puedes leer este post en español    On May 11st,  the Eleventh Edition of the Women’s Race was celebrated in Madrid. As the most important and popular athletic event popular in Europe, this race promote sport and healthy living in order to actively support the…

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